Social Media: Are you Measuring this Data?

It may sound cliché, but it's worth remembering to enjoy not only the intended outcome but also the process. Rushing through the filming of a video for Instagram just to count the views and likes can lead to an always-chasing mentality and prevent you from feeling fulfilled with what you're doing and why you're doing it.

To achieve remarkable results in a new social media campaign within 72 hours, review the previous month's campaign data to identify patterns of success. Analyze the headlines, memes, and videos that were posted to create even more positive engagement. Additionally, ensure your campaign is on-trend with your target audience, utilizing popular in-app music, keywords, and edits.

If you don't have any previous data, don't worry. Run multiple campaigns for one continuous month to establish a baseline. Secondary research can help you get industry benchmarks, but it's more important to test which content resonates with your audience on the platform you're posting on. That will always be more relevant.

Whether you have a little or a lot of data going into your digital marketing campaigns, there are early indicators of success that you can look for within the first two days. Additionally, there are indicators of success that you should track throughout the lifetime of your marketing campaigns.

Early Indicators (first 2 days), and Lifetime Indicators

• Click-Through-Rate (CTR)

• Percentage of Video Watched

• Shares

• Comments

• Saves

Lifetime Indicators

• Cost per Click (CPC)

• Cost per Action (CPA)

• Return on Ad Spend (ROAS)

• Engagement Rate