You Can't Invite AI to a BBQ

In the past, it was uncommon for movie directors - once behind-the-scenes contributors - to make talk show appearances to promote their films. Typically, the starring actors would handle the press. However, some directors, like Kathryn Bigelow, Martin Scorsese, and Guy Ritchie, have become celebrities and prominent names on movie posters, appearing right next to the lead actors.

Quentin Tarantino is another example, and he is vocal on Instagram about how AI cannot infuse life into scripts the same way that people can. Currently, this is true. However, as AI continues to evolve and learn human speech patterns and thoughts, it might eventually be able to take on a partial role.

No matter how advanced AI becomes, it cannot replace the value of good company. You can't invite it to a BBQ, go on vacation with it, or have it introduce you to someone who can guide you, or help elevate your career. We like working with the people we like. Even the most introverted individuals still crave some human interaction.

AI is still going to play a role, and rather than compete against it, work with it. Differentiate yourself by showcasing your uniqueness through your network and online. Instead of ignoring AI, build upon what it can do in terms of automating some tasks. By the way, this post was not written by AI 🤖.

In 2007, when companies could start advertising on Facebook, some chose to ignore the platform or create no ads on it. Instead, they placed their ads only in newspapers. Now, AI is also a valuable tool that shouldn’t be ignored.

Similar to some directors, I have noticed that some writers are becoming more prominent by appearing on the late-night talk shows they write for. Seth Meyers invites some of his standout writers on camera for their own sketches.

Not everyone has had the chance to be in front of a camera or audience, either because it's not their thing or the opportunity hasn't arisen yet. Making internal networking a routine can lead to increased productivity. Plus, the network can boost everyone’s advancement, which is a bonus, not the primary reason.

Whether talent is in the spotlight or works behind the scenes, their success should be measured by how their contributions impact overall engagement, viewership, ratings, and revenue.