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How to Add AI to Your Marketing Strategy

PLUS: List of AI Tools (updated monthly)

Author

Brad Tatner
April 07, 2023

Artificial Intelligence (AI) has been a topic of interest and curiosity for years, but recently ChatGPT has brought it to a more universal level of visibility and discussion.

Integrating AI into your company can help future-proof your strategies and processes. Rather than replacing jobs, AI will change the way we do our jobs.

Bing and Google (Bard) have both introduced AI-powered search. The new Bing is now available, while Bard has a waitlist. The conversational results and prompts can inspire new ideas in your work. Microsoft is also bringing AI to its work products with Copilot, and Google is doing the same with Workspace.

Microsoft Copilot

Google Workspace

Adobe announced Firefly, an AI tool added to Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows that can assist you in creating images, editing videos, and creating vectors, all with text commands.

Canva released many new AI-powered features, including Text to Image, Magic Write, Magic Design, and Magic Presentation, to help you boost creativity and save time.

Meta announced Generative AI for its ad platform. As a marketer, I'm excited about these advancements because new ad technology can put better and more relevant content in front of audiences globally. Additionally, smaller brands that don’t yet have the budget to hire an experienced marketing team can compete more effectively by creating ads themselves or with a two-person team.

However, I'm a bit skeptical about any platform that requires complete access and permission to operate fully on a company's behalf. I'll compare AI-powered ads to Tesla's self-driving feature. It's convenient and impressive, but can also be risky without any human interaction and supervision.

Those who are quick to invite or adapt to change are seen as more valuable because the focus is on optimizing operations to reach goals faster and more efficiently, rather than blocking change to maintain comfort.

🧰 AI Tools